Design brief
I was approached by the established Scottish locksmith, Trevor Davidson, who was in need of a fresh identity to match his strong reputation and to replace his dated corporate appearance.
The brief stated that a padlock or key icon was to remain in some shape or form, and I wanted to unify the name and mark in a way that wasn’t seen in the old logo design.
The previous logo was very clip-art-like, and didn’t show the company in the light their reputation deserved. The old padlock icon was closed (locked) and I felt it important to show an unlocked mark as this is what Davidson Locksmith is best at (opening closed locks).
As well as a new logo design, the company asked for a fresh business card design. The card prints one colour, both sides, for a cost-effective print run.
Photo courtesy of Factor 1 Studios
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